Pictures are an essential part of any marketing plan, but they need to be designed well to generate engagements, impressions, and conversions, which are used to assess your design’s worthiness. The aim of the marketing game is to leave potential customers with a good impression, which can be made or broken by a simple out-of-place graphic. If you can’t decide whether your marketing adds value to your audience, continue reading to find out how to create fantastic graphic designs.
Keep Fonts Consistent
Design tools like Canva, which perfectly complement these Lenovo Graphic Design PCs, come loaded with countless fonts that can obscure your message if used incorrectly. Although having access to incredible fonts is good, it can be tempting to use too many in your designs, which will have a negative impact. Therefore, if you need to use more than one, you should stick to choosing complementing font pairs like these.
Consider Colour Psychology
Successful marketing is built around colour theory, which pairs colours with feelings. Studying colour psychology will help you anticipate your audience’s reactions – here are a few examples:
- Red. Evokes aggression, excitement, and is eye-catching.
- Pink. For a romantic and soft tone.
- Yellow. Encourages cheer, positivity, and friendliness.
- Burgundy. Pairs well with elegance and expensive taste.
- Black. Classy and elegant with a bold and powerful tone.
- White. Speaks to innocence, simplicity, and sterility.
Balance Text With Graphics
When you’re building an unknown brand, you need to establish your voice in the world, which is why you should avoid overcomplicating your banners. For example, if you’ve designed a post packed with too many elements, it will draw attention away from the design’s message. Therefore, you need to take a minimalist approach and keep your designs clean.
Before your audience reads your design, you need to draw their attention first. A powerful means of doing this is by using contrast, which makes use of alignment, colour, proximity, size, texture, and whitespace. When used correctly, your marketing designs will become more eye-catching. As an example, you can emphasize keywords and make surrounding text fall into the background.
Pick Up a Calendar
Marketing material is always better when it pairs with calendar events, as they’re always guaranteed to be trending. Therefore, you should pick up a national days calendar, which will detail all of the traditional events and those more niche days.
Follow Brand Guidelines
Every business will have guidelines for how their marketing content should look, and you need to follow them. For example, consistency is key, which is why you should analyze the brand’s logo and use the colours in your work. This will tell people where a message is coming from. You only need to look at McDonald’s marketing strategy to see the red and yellow used constantly.
Pictures are an important part of marketing, but they need to be designed strategically to have the desired effect, which can be difficult. Fortunately, you can use the tips discussed above to point you in the right direction.