If you’ve ever posted a makeup tutorial on Instagram and watched it get… well, barely any views, you’re definitely not alone. It can feel a little defeating especially when you’ve spent time blending the perfect crease shade or getting your lighting just right. But here’s the honest truth: on Instagram, views are everything. They tell the platform, “People like this show it to more users.”
That’s why Instagram has become one of the biggest stages for makeup artists, beauty creators, and influencers. When your videos get views, your tutorials start reaching more people… and suddenly your little corner of the internet begins to grow.
So, instead of guessing what works, here are some friendly, realistic tips to help your makeup tutorials get seen, loved, and shared without losing your mind in the process.
9 Tips and Tricks for Artists to Succeed on Instagram
1. Understanding Instagram Reels’ Algorithm
Instagram’s algorithm can feel like some mysterious creature hiding behind the screen, but it’s not as complicated as it seems.
Think of it like this: Instagram wants to show people videos they’ll enjoy — and it decides that based on a few key things:
- Engagement (Did people like, comment, save, or share?)
- Watch time (Did they stay or swipe away after half a second?)
- Relevance (Does your content match what beauty lovers usually watch?)
Makeup tutorials that keep viewers watching like a dramatic before/after or a colorful eye transformation often get promoted more. Honestly, even a 6-second clip of blending concealer can go viral if people watch it twice.
2. Crafting Eye-Catching Thumbnails
Your thumbnail is like the cover photo of your video. If someone is scrolling fast, the thumbnail is the only thing that can make them pause.
For beauty content, thumbnails that work best usually include:
- A close-up of the final look
- Bright, bold colors
- Clean, glowy skin
A small text overlay like “Soft Glam Tutorial” or “Bold Pink Look” You don’t need to overthink it just make it clear, colorful, and eye-catching. A strong thumbnail often means more taps… which means more views.
3. Focusing on Trends and Challenges
Trends are basically Instagram’s way of giving creators a shortcut to visibility. When a sound is trending, Instagram pushes every Reel that uses it even from small accounts.
Makeup creators can use trending audio for:
- Quick transformations
- Before-and-after reveals
- Mini routine snippets
- Funny “relatable beauty moments”
And don’t worry you don’t need to jump on every trend. Just choose the ones that fit your style. Some of the biggest beauty creators grew simply by putting their own twist on popular audio.
4. Consistency is Key
Posting consistently is one of the hardest parts of being a creator especially when your first few videos barely get views. But the beauty niche rewards consistency more than you’d expect. Most beauty creators who grow quickly stick to posting 3–4 Reels per week.
Not because they’re superhuman but because the more you post, the more likely Instagram is to push your content. And “consistent” doesn’t mean full glam every time.
You can post:
- A 5-second lip combo
- A quick brow transformation
- A mini clip of you blending foundation
- A small hack like the “tape liner trick”
These simple videos still count and they keep your audience coming back.
5. Buy Instagram Views
Gaining early traction on Instagram can be challenging, especially for newer makeup tutorial accounts trying to get people to notice their videos and generate views. One strategy that can help stimulate initial performance is to buy Instagram views from trusted providers like Media Mister, which offers reliable services for boosting visibility.
A small, strategic view boost can help content gain initial engagement, making it more likely for Instagram’s algorithm to push it toward a wider audience. This added momentum can support natural growth by encouraging more organic interactions and helping makeup tutorials gain better exposure across the platform.
6. High-Quality Content with Good Lighting
It’ Quality plays a huge role in how makeup tutorials perform. Clear visuals, proper lighting, and high-resolution footage make beauty content far more appealing.
Good lighting highlights:
- Blend quality
- Color payoff
- Texture details
- Final look clarity
Most successful creators use ring lights or natural daylight for sharp, vibrant tutorials. Professional-looking content is more likely to keep viewers watching until the end, boosting overall performance.
7. Adding Value and Sharing Tips
Makeup tutorials perform better when they offer real value. Viewers want tips they can apply to their own routines whether it’s blending techniques, product recommendations, or step-by-step guidance.
Value-driven content helps:
- Build trust
- Increase shares
- Improve saves
- Encourage followers to return
Educational makeup tutorials often outperform purely aesthetic videos because they resonate more deeply with the audience.
8. Using Hashtags Strategically
Hashtags continue to play an important role in reaching new audiences. Successful creators use a mix of:
- General hashtags: #makeuptutorial #beautyhacks
- Niche hashtags: #SmokeyEyeLook #MakeupForMatureSkin
- Industry hashtags: #beautycommunity #makeupartist
This combination helps makeup tutorials appear on hashtag pages and reach users searching for specific beauty topics.
9. Collaborating with Other Creators
Collaborations remain one of the strongest growth methods on Instagram. Working with other makeup artists, beauty influencers, or skincare creators helps tutorials reach entirely new audiences.
Collaborations allow creators to:
- Share each other’s reach
- Combine skill sets
- Create more engaging content
- Build relationships within the community
Instagram often boosts collaborative content due to increased interaction between accounts.
Conclusion
Building up my views on Instagram Reels did not come overnight, but I did so with consistent dedication. After learning the algorithm, working on my content and being consistent, views went up. Furthermore, I was able to pay for views on Instagram with a service like Media Mister and it would give me more of an edge, running across the competition.
And if you’re a makeup artist or beauty influencer, the idea will be to merge organic efforts with those that increase views for faster growth. Be real, engage your audience and keep testing. By following these strategies, you could guarantee to boost your Instagram Reels views, hence escalating your presence on the platform as well.
Active Noon Media is the largest local to national digital media website that represents the voice of the entire nation.