A study by The Event Marketing Institute found that 74% of consumers are likely to buy products when they engage in branded event marketing experiences, says Forbes. Business owners can benefit enormously by investing in a portable pop-up canopy tent since most are outdoor events. A canopy tent will allow them to interact with their target audiences in comfort, protected from the elements. Since good-quality pop-up tents can be expensive, you need to know the main elements that should influence your buying decision.
The Size
If you buy a tent that is too small, you will not be able to accommodate all your employees, guests, and products. Everybody will feel uncomfortable inside a crowded tent. However, if you buy too big a tent, you will spend too much, and it will also be more unwieldy and difficult to carry and set up. You must evaluate your requirements and decide on a suitable size. It is better to buy a tent that is a little larger than what you need so you can move around with ease and make it less crowded.
Frame
A canopy tent relies on the frame to make it stand. Typically, you can choose from steel and aluminum frames. A steel frame is sturdier than aluminum; however, it is much heavier and can make carrying the tent and setting it up difficult. However, a steel frame will withstand the impact of inclement weather better. Aluminum frames are ideal for small pop-up tents because they are lighter and portable. However, it will not last as long because the frame gets more easily bent and damaged. You should buy truss bars with double-sided connectors, and steel stakes, not plastic ones.
Canopy Materials
You also have a wide choice in the matter of canopy fabrics. However, instead of the conventional cotton canvas, you may like to choose synthetic fabrics like polyester, vinyl, and polyethylene for custom canopies because of their lighter weight and superior performance. It is important to understand the difference between water-resistant and waterproof materials. Water-resistant material will handle a drizzle, but you need a waterproof material to handle heavy rains. However, they are heavier and do not breathe as well as water-resistant materials, which may cause discomfort if the weather is humid. You may also choose fabrics that stop UV rays and are flameproof for better safety.
Additional Features
Depending on the environment and climate, you may want a tent with sidewalls, a vinyl floor, and gutters to protect you from the impact of rain. You may also want a model where you can fit electric lights and fans. You can also buy a tent with a mosquito net or vents on the ceiling for better air circulation.
Also Read – Increase the Efficiency of a Business
Conclusion
While buying a pop-up canopy tent for marketing and business promotion is, by no means, rocket science, it does call for a proper understanding of your needs and careful selection of the size, frame, canopy material, and additional features. A well-considered buying decision will invariably pay rich dividends in comfort, convenience, and longevity.
