Photo by Sora Shimazaki
Are you sick of losing sales due to abandoned carts and bouncing visitors?
The struggle is real for every ecommerce store owner. People visit your store, look at products, add them to their carts… and then nothing.
They leave. Your sale walks out the door.
Except…
More traffic won’t solve your problems. The big wins are already hidden in your existing visitors. That’s why conversion rate optimization is the key to turning browsers into buyers.
And it can be done without increasing your ad spend.
Let’s start with some hard truth.
Research by Baymard Institute shows the average cart abandonment rate is around 70%. So for every 10 customers who add items to their cart… only 3 will complete the checkout.
Hang on.
That means 7 out of 10 potential sales got abandoned before they could happen.
And that’s exactly why Magento eCommerce services are so important.
Magento eCommerce services enable store owners to tweak and edit every aspect of the customer journey. By working with Magento experts like Envisage Digital Magento services, you can spot opportunities to smooth out your checkout process and squash those disappearing sales.
But converting browsers into buyers doesn’t stop with having the right Magento eCommerce services provider.
You also need tactics and strategies that work. And you need to be willing to put in the work.
Does anyone else hate the word “optimisation”?
Let’s rip off the band-aid and get straight to the problem.
Your checkout process needs work.
And we’re not afraid to say it.
Your checkout process sucks. A lot of ecommerce checkout experiences suck. And when it comes to optimising your store to convert more visitors into buyers, it’s the first place you should look.
Why?
Online shoppers abandon their carts for reasons. The vast majority of reasons why shoppers abandon their carts are totally avoidable.
Surprise shipping costs, forced registration, lengthy checkout flows…
These are all things you have control over.
Data from Shopify reveals sites can improve conversions by over 35% simply by redesigning checkout.
35%.
As in, 3.5 times higher than before.
If you made that same typo on your keyboard… we’d tell you to fire your computer.
The point is having too many steps, too much information requested, and too many pages in your checkout flows costs you sales. Period.
Alright. Enough with the pourquoi talk. Let’s talk about what you can do.
Ready?
These proven conversion rate optimization strategies will work for your Magento store (in partnership with Magento eCommerce services specialists) and any other platform you’re looking at.
Simplify Your Checkout Flow
Here’s a secret for you.
You want people to buy stuff.
More stuff.
As much stuff as possible.
Removing friction anywhere in your checkout flows let’s people buy more stuff.
Drop form fields. Eliminate checkout steps. Show your customers how easy it is to pay you money.
Here’s what to focus on:
Make your checkout process simple. Make sure it’s easy to read on mobile. And make it so easy for someone to purchase from you that they’ll do it every time.
Build Trust With Your Customers
Do you feel like your customers trust you?
Hopefully.
But you can’t expect your customers to just blindly hand over their email address and credit card information.
Show your customers you’re legitimate. Display security badges next to your payment forms. Link to your refund policy. Do whatever you need to do to show customers they can trust you.
Here’s what builds trust:
When in doubt, add more breadcrumbs. Everything you can do to make your store look more professional helps build trust with your potential customers.
Optimise For Mobile Visitors
Guess what the largest growing source of web traffic is?
You guessed it. Mobile.
Mobile devices account for the biggest movement in traffic stats. But conversion rates between desktop and mobile visitors are still night and day.
Why?
Because most online stores don’t prioritise mobile visitors.
If your website takes forever to load on mobile, or the buttons are too small to click on a smartphone… you’re gonna lose sales.
Mobile optimisation should be a consideration from day 1 of every Magento eCommerce services project.
Make sure your checkout is optimised for mobile visitors by:
Use Exit Intent Offers Wisely
Are you doing everything you can to help your visitors?
Of course you are!
You’re a stellar human being and a top-notch online store owner.
But let’s be honest. Some people who leave your website without purchasing will NEVER come back.
But you know what?
You can get a lot of those visitors back with exit intent offers.
Exit intent offers are those popups you see when you’re browsing online that detect you’re about to leave a website and present you with one last offer.
If you’re offering a genuinely compelling deal… you can win back sales that would otherwise be gone forever.
Just don’t overdo it.
Leverage The Power Of Social Proof
Social proof is marketing magic.
We as humans like to follow the crowd. We like to know what other people are doing and thinking.
Which is why things like customer reviews, ratings, testimonials, etc. are such powerful forms of conversion rate optimization.
Show shoppers what other shoppers have bought and loved. Use that to ease those shoppers into buying what you’re selling.
Effective uses of social proof include:
Show your customers that others just like them love shopping at your store. Make it easier for them to buy by showing them you’ve got what they’re looking for.
Implementing a successful conversion rate optimization strategy isn’t something you do and then call it a day.
Once you make these changes… then what?
You’ve got to monitor performance.
Conversion rate optimisation is a cycle:
You stay on top of your game by constantly looking for ways to improve. The stores that come out on top as winners are the ones that treat conversion rate optimization as part of their business, rather than an afterthought.
We could sit here all day telling you how to turn browsers into buyers. But you know what would be more beneficial? Taking action.
Implementing conversion rate optimization strategies doesn’t have to be scary or expensive. Many of the highest value changes you can make are simple and easy to roll out.
Here’s your quick conversion rate optimisation checklist:
With cart abandonment rates sitting at around 70% when it comes to online stores… you have lots of room for improvement.
So stop tweaking your ad campaigns and start putting effort into your conversion rate optimization.
You’ve got carts full of customers just waiting to buy. Now go give them what they came for.
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