The relevance and efficacy of webinars is picking up great value in the industry. It’s time to consider how you’ll market your webinar now that it has been recorded or is prepared to stream live. So let’s focus on generating interest for your webinar being organized with the help of a leading webinar service.
Promote your webinar using social media
It’s time to start thinking about how you’ll market your webinar now that it’s been recorded or is ready to stream live. So let’s focus our efforts on generating interest in your webcast.
Each webinar should have its own landing page
The first thing you’ll need for each webinar is a separate landing page. This is essentially your registration page, as well as the location where your advertisements and CTAs will point to somewhere else on your site.
Make contact with those who attended your past webinars
This one should be self-evident, but it’d be a shame to keep it out. Unless this should be your first webinar on a webinar platform, reach out to former attendees and sign them up for the next one.
Google Ads can help you promote your webinar
Google Ads is a terrific way to get the word out about your webinar. Long-tail keywords linked to the customer concerns you’re tackling in your webinar — for example, “How to boost office productivity.”
Don’t overlook social media advertising
Another fantastic location to market your webinar is Facebook, but you should also consider LinkedIn, Twitter, and other networks. The beauty of Facebook is that you can target people with tremendous precision. Take advantage of this.
Invite your mailing list to the event
One of the first ways you should consider promoting your webinar is through your email list. Consider how you’ll segment your audience, customize your messaging, and remind folks on a frequent basis.
Use SlideShare to promote your webinar
Given that LinkedIn now owns SlideShare, this isn’t the most inventive follow-up to our previous suggestion. SlideShare users, on the other hand, are already intellectually immersed in a subject and open to the idea of a useful webinar. Use this passion to your advantage.
Inform folks that space is limited
When you inform people that things run out, they become more eager to take whatever they can while they still can. This is the notion of setting the scene among individuals by exploiting scarcity, which you may apply to your webinars. To motivate individuals, inform them that there are a limited number of seats available, which are quickly filling up.
CTAs should be placed on related blog posts
Another way to market your webinar is to include links to it in blog entries about the topic you’ll be presenting. Create blog posts that are particularly relevant to the same subjects and leave your readers wanting more. Point them to your webcast as the area to go to find the answers they’re looking for.
Consider exit-intent pop-ups
Exit-intent pop-ups are usually a controversial topic, so you’ll have to decide for yourself. However, because they’re less obtrusive than typical pop-ups, it’s an approach worth exploring.
Make strategic alliances to broaden your reach
Creating collaborations with brands who have a significant audience is a terrific strategy to extend your webinar reach. Of course, you don’t want to collaborate with direct competitors, but you can collaborate with businesses that have the same target demographic. Consider which other brands these individuals are interested in.
Write a guest blog for a relevant website
Find appropriate third-party websites and publish guest articles there to broaden your webinar audience’s reach. The bigger their audience, the better your chances of getting more people to sign up for your webinar.
Use LinkedIn to promote your webinar
To promote your webinar, write posts for LinkedIn. Don’t make it obvious that your purpose is to encourage people to sign up for your webinar; instead, write a quality article with its own rights and use it to lead to your webcast as a follow-up piece.
Don’t make your replays public
People will be less motivated to attend your webinar if they understand they can watch it whenever they want. As a result, don’t promote the idea that consumers can view replays or join your webcast at their leisure.
Inform people that there are limited spots available
When you inform people that things run out, they become more eager to take what they can as they still can. This is the notion of setting the scene among individuals by exploiting scarcity, which you may apply to your webinars. To motivate individuals, inform them that there are a limited number of seats available, which are quickly filling up.
In the run-up to the live event, announce fresh speakers and topics
This is especially useful if you’ve lined up professional speakers for a live broadcast. Send out the required updates on social media, email, and your other essential channels as you get closer to presenting your webinar.
Those that sign up should be asked to invite others
Don’t be scared to ask those who register for your webcast to invite others who may be interested. Better better, you may find a method to reward them for their efforts by enrolling them in a contest or providing a bonus.
Be strategic in terms of dates and timings
You’ll need to be selective with your timings and dates for live webinars, taking into account where your consumer is located and accommodating any time variations. Of course, automating your webcast strategy solves this problem – and it’s the best solution we’ve found so far.
Use retargeting to remind consumers about your product
You don’t have to rely just on email to remind folks about your webcast. Create remarketing advertising for Google Ads to remind consumers while they explore the internet and use Google services like YouTube.
Use these excellent marketing strategies and ensure an excellent attendee-retention at your webinar.
