Elon Musk addresses advertisers on Twitter in a post titled “Dear Twitter Advertisers” saying that the platform won’t turn into a “Free-for-all hellscape.” He tried to convey the message that why he wants to buy this company and that he has no intention of ending the advertisement business of the company.
Advertisement is the chief source of revenue for Twitter. Advertisements made 89% of $5.08 billion in revenue the previous year. Elon musk hates advertisements and backed other sources of earning like paid subscriptions and others. He suggested that Twitter should introduce a premium program with additional features and should be advertisement-free.
Elon musk is a self-proclaimed “Free speech absolutist”. He said platforms like Twitter should be more heedful about banning users and removing tweets. He would like to make some changes to Twitter’s content moderation rules. Looks like Elon will reinstate some banned accounts including Donald Trump.
According to The Wall Street Journal, some advertisers threaten Twitter that they will pause their ads if Donald Trump’s account is reinstated. Elon said that he wants Twitter to “be warm and welcoming to all.”
Elon musk also changed her bio to Chief Twit and wrote “I wanted to reach out personally to share my motivation in acquiring Twitter. There has been much speculation about why I bought Twitter and what I think about advertisements. Most of it has been wrong.” He continued, “The reason I acquired Twitter is that it is important to the future of civilization to have a common digital town square, where a wide range of beliefs can be debated in a healthy manner, without resorting to violence. There is currently great danger that social media will splinter into far right-wing and far left-wing echo chambers that generate more hate and divide our society. In the relentless pursuit of clicks, much of traditional media has fueled and catered to those polarised extremes, as they believe that is what brings in the money, but, in doing so, the opportunity for dialogue is lost.”
“That is why I bought Twitter. I didn’t do it because it would be easy. And I didn’t do it to make more money. I did it to try to help humanity, whom I love. And I do so with humility, recognizing that failure in pursuing this goal, despite our best efforts, is a very real possibility.”
“That said, Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences! In addition to adhering to the laws of the land, our platform must be warm and welcoming to all, where you can choose your desired experience according to your preferences, just aS you can choose, for example, to see movies or play video games ranging from all ages to mature.”
“I also very much believe that advertising, when done right, can delight, entertain and inform you; it can show you a service or product, or medical treatment that you never knew existed but is right for you. For this to be true, it is essential to show Twitter users advertising that is as relevant as possible to their needs. Low-relevancy ads are spam, but highly relevant ads are actually content!”
“Fundamentally, Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise. To everyone who has partnered with us, I thank you. Let us build something extraordinary together.”
Elon Musk fired the CEO, Parag Agrawal, and CFO, Ned Segal after finalizing the deal.