Tom Brady, the quarterback of the Tampa Bay Buccaneers, debuted his own apparel line on Wednesday and has signed endorsement deals with a slew of collegiate players. According to the website, the new label provides “technical gear for training and living,” with items ranging in price from $20 socks to a $395 coat.
Brady, who won six Super Bowls with the New England Patriots before joining the Buccaneers in 2020 and winning another, has had tremendous success not just in the NFL but also via his endorsements of various companies over the course of his long career. Brady, on the other hand, is his own brand.
Jens Grede worked with the great quarterback, dubbed the “GOAT” by many, to establish the brand. Grede has already established three multibillion-dollar fashion businesses, including two for Kim and Khloe Kardashian. Dao-Yi Chow, who established the New York brand Public School, is the creative director for Brady’s collection.
“I’ve been thinking about launching an apparel line for a long time, and we wanted this one to be right, with Jens and Dao,” Tom Brady said in an interview with WWD earlier this week. “We wanted to make sure we did it properly and nailed it. I’m nearing the conclusion of my football career, but I still want to do things that are enjoyable.”
Nine players have committed, including Michigan quarterback Cade McNamara and Georgia wide receiver George Pickens, as well as Jackson State quarterback Shedeur Sanders, whose legendary NFL father Deion Sanders is now his head coach. Brady has signed a variety of people, not simply football players. UCLA tennis player Patrick Zahraj and University of Michigan tennis player Andrew Fenty have both joined the company.
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