Satya Nadella Compares New Device to iPhone Launch

At a conference in Davos, Microsoft CEO Satya Nadella praised the newly launched Rabbit R1 Demo, introduced at CES. He called the Rabbit R1 the most innovative device since Steve Jobs’ original iPhone launch.

I thought the demo of Rabbit OS and the device was fantastic. I must say, since Steve Jobs’ launch of the iPhone, it’s probably one of the most impressive presentations I’ve seen, Satya Nadella told Bloomberg.

Later, Nadella went on to speak about the rise of AI in the current era. He highlighted the evolving nature of technology with the emergence of more potent models and products.

I think that’s what everybody is looking for. Which device will make it and so on is unclear. If you have a breakthrough in the natural interface where this idea that you have to go one app at a time and all of the cognitive load is with you as a human, does seem like there can be a real breakthrough” added Nadella.

What is the Rabbit R1 Device?

A newly introduced device, Rabbit R1 is making rounds on the Internet. Introduced by an AI startup, Rabbit, it was launched during the CES Event 2025. Nevertheless, for those who are unversed, it is not a regular phone and can be specifically called a dedicated assistant powered by Artificial intelligence. Additionally, this device is specially designed to simplify tasks without the distractions of a typical smartphone.

Owing to its GPT power and its uniqueness from regular phones, Rabbit R1 sold more than 10,000 on its first day of introduction. In conclusion, Rabbit R1 is the manufacturer’s effort to provide a smarter and simpler way to carry out tasks. Hence, it was also an attempt to stand out in the world of smartphones.