How many times in a day do you wonder while scrolling reels, that people and businesses are making millions just by using social media? Brands and businesses often talk about a strong social media presence to stay ahead of the game. That’s where social media optimization tools help you. Maintaining a robust social media presence is not optional; it is an unskippable part of growing your business. A report suggests that 75% of the people exposed to social media ads said they are more likely to use or consider the brand.
Let us explore all the top SMO tools that can help you take your social media play to the next level.
What is Social Media Optimization (SMO)?
Social media optimization is a process of using social media platforms and all their components in a strategic manner to boost your brand visibility, create product/ service awareness, and build strong customer relationships. It includes various processes like profile optimization, content sharing, cross-promotional activities, and more.
What are SMO tools?
These are tools that basically help you with various processes of social media optimization. There are various SMO software and tools that you can use to manage platforms, optimize profiles, schedule postings, analyze results, and automate your social media activities for better online performance and presence.
List of Top All SMO Tools
SMO Tools for Marketers
1. Zoho Social
Zoho Social is an all-in-one SMO solution for small and medium companies and agencies. It offers smooth integration with Zoho CRM, Zoho Desk, and Canva.
- Allows you to schedule and publish content in bulk across various platforms
- One account can handle multiple brands and users
- Advanced analytics and reporting for decision-making
- You can directly make content from the web into Zoho Social by using the ZShare browser extension
- Basic pricing starts from $10.80/month; you can save up to 33% on annual billings
2. Social Pilot
One of the best all-in-one SMO tools that assures you value for money. It has various features that are helpful for all individuals, teams, and agencies. The bulk-scheduling feature is great for managing multiple clients in a scalable manner, as it allows you to post over 500 posts at once.
- With its visual calendar, you can plan and organize postings efficiently
- The AI Pilot supports your content creation with ideas
- You can automate reviews and approvals
- Social Pilot’s Social Inbox handles all your engagement elements
- It also offers white label reports
- Initial pricing starts at $22.55 a month, whereas you can save up to 15% on a yearly subscription
Social Media Scheduling Tools
1. Hootsuite
Hootsuite is often the most named among the social media management tools. From managing to monitoring to reporting, it does it all for your social media. Well known for its capabilities to handle an extensive range of social networks via one single dashboard. Various plans of the tool open up compelling features for larger teams and agencies.
- It can help you track brand and competitor mentions, you can understand customer POV, and respond before it takes air
- Unified inbox for all your social engagements like DMs, comments, and replies
- Get detailed reports and insights, and you can also compare with competitors using custom reports
- It offers a 30-day trial, and the base plan starts from $31.02 a month (pay annually and save 38%)
2. Buffer
Buffer is another classic yet powerful tool made for creators, SMEs, and teams to scale up their social media tactics. It is an all-encompassing tool with a clean and straightforward interface, and it does not overwhelm users with overcomplicated features. It has excellent scheduling with a minimal learning curve.
- You can manage multiple campaigns at once while posting in bulk across various connected platforms
- It also offers a response to comments on multiple platforms, like Threads, X, Facebook, Instagram, etc., from a single dashboard
- It groups frequently used hashtags for faster postings
- A shared box for all your comments and engagement with followers
- It also offers a browser extension
- It is one of the very few free SMO tools that allows you to connect up to 3 channels. With paid plans starting from $5/month on annual billing, you can unlock various advanced features.
Social Media Analytics Tools
1. Sprinklr
This social media optimization tool for agencies has been in business for over a decade and has served the world’s biggest brands to gear up their social media growth. They unify SMM at a global scale by bringing together social listening, publishing, engagement, commerce, advertising, customer service, and advocacy.
- It perfectly integrates with your existing tech stack, such as CRM, DAM, BI tools, and more
- Upgrade and automate your workflows with specialized AI
- It supports streamlining operations at a global level, along with funneling the customer journey and driving conversion rates
- Get 30+ social and messaging channels
- It has a notable client base, such as Panasonic, PRADA, Ford, Crocs, Hyundai, and more
- Average pricing begins at $299 1seat/month ( billed annually). Visit the official website for better pricing details
2. Brandwatch
Claiming themselves as the #1 social media analytics tool, they offer services whether you need to analyze specific campaigns or get a meaningful overview of your collective social media efforts.
- It is an all-in-one suite for all social media channels
- With the help of Brandwatch, you can conduct deep research, monitor the online presence of your brand, create moving content, and engage with consumers with its engagement tracking tools
- Access a large archive of consumer opinion and discover new trends before your competitors
- Work and collaborate on data-driven content while managing channels, teams, workflows, approvals, and campaigns in one collaborative calendar
- Their business partners include Meta, TikTok, Tumblr, and more. And list of clientele includes GSK, Nestle, Carlsberg Group, and Toyota
Conclusion
Social media is no longer just a means of entertainment but a complete business model itself. Every business needs to leverage social media to its full potential, and it’s not just about posting daily. It requires effort and planning to make the best use of it. And therefore exist the above top content optimization tools for social media, which will help you to grow your social media reach, increase brand awareness, and attract customers. I have given you a list of free and paid SMO tools, which you can use as per your need, while acquiring their unique features and purpose.
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