Technology

YouTube Music and Premium Subscribers Hit The 100 Million Mark

YouTube announced that its premium music and video streaming service has reached 100 million subscribers globally. Seen as a major milestone, YouTube Music and Premium recently crossed 100M subscribers, including trials, up from 50 million in 2021. Adam Smith, YouTube’s VP of product management, shared the news in a blog titled “Crossing 100 million YouTube Music and Premium subscribers, thanks to you.” It added, “From small beginnings to a community of 100M across more than 100 countries, we’re grateful to our subscribers for their support!”

Google CEO Sundar Pichai also acknowledged the immense success of YouTube. He wrote on X:

YouTube Premium offers an ad-free streaming experience on YouTube, along with features such as background play on mobile and offline downloads. Initially launched in 2018, this premium service has continuously enhanced itself to provide subscribers with a better viewing experience.

T-Series president Neeraj Kalyan acknowledged this milestone as a huge moment for the music industry too. Notably, T-Series is the biggest record label in India. Kalyan stated, “We will continue investing in our strong partnership with Google that will help grow the subscription business, enhance fan experiences, and contribute to the overall growth of the Indian music ecosystem.”

According to The Verge, YouTube’s primary source of revenue generation is still advertising, not subscriptions. However, it is still a huge number and will definitely impact the revenue stream of the company. Moreover, this milestone of 100 million premium subscribers puts YouTube on the list of platforms with the highest subscribers. However, it is still behind market leader Spotify, which reported 226 million premium subscribers in the third quarter of 2023.

Related: Neuralink Completes First Human Brain Chip Implant

Ombir Sharma

Ombir is an Editor at Active Noon Media. He is an SEO and Writer who has experience of 3 years in these respective fields. He likes to spend his time doing research on various topics.

Share
Published by
Ombir Sharma

Recent Posts

Why Customization and Speed Are the Future of Live Casino Software

How live casino platforms use AI, blockchain, and APIs to deliver faster, more personalized gaming…

2 days ago

The Challenges of Integrating AI into Legacy Systems

Integrating AI into legacy systems? Understand the key hurdles, from security and data prep to…

3 days ago

The Modern Hiring Process: How Technology Shapes Recruitment

How AI and ATS tools are reshaping recruitment, reducing bias, and streamlining the modern hiring…

4 days ago

Will the Bid to Legalize Online Poker Ever Succeed in New York?

After a successful first year with legal mobile sports betting, state Sen. Joseph Addabbo is…

2 weeks ago

20 Trending Saree Looks for Haldi Function and Styling Tips

Explore 20 trending saree ideas to slay your Haldi ceremony look with style, tradition, and…

2 weeks ago

Build a Wardrobe That Fits Your Style, Space, and Life Needs

Build a wardrobe that blends functionality and beauty, enhancing your space and daily routine effortlessly.

3 weeks ago