Instagram is one of the most competitive as well as famous digital platforms with a total of 2.2 billion active users that remain online all the time on it. The huge fan base of this platform has made it an essential marketing tool and now the success of a brand can never be imagined without this platform. Instagram keeps on evolving by introducing a useful and diverse range of tools and features that ease the marketing journey of the brands on this platform.
Also, this platform is considered a place where a brand can render the maximum exposure and opportunities by incorporating the best community-building practices. It strengthens the image of the brand by maintaining a strong online presence of it everywhere in the digital world. Instagram has helped so many startups in getting transformed into large business ventures and that’s why people can’t resist using this network to market their brands.
Due to this fact, the environment is getting more intense and competitive on this platform and the availability of so many options for the audience has set the standards of their choices so high. Now brands have to strive more if they want to stand out from the rest of their competitors otherwise, they would have to sit back and wait for the audience to notice their brand.
That’s why many brands prefer to increase Instagram likes. So that at least they may get more visibility and discoverability and hence render the benefits of this platform. You only need to keep a keen eye on the existing and newly introduced features of this platform so that you may keep incorporating them into your content. If you are looking to know more about the Instagram stories feature on Instagram, you are at the right place.
In this blog, we are going to discuss almost everything that you need to know about this feature and how you can get the maximum results by using this feature in your content strategy. So, let’s get started…
What are Instagram stories?
Instagram stories are one of the most recently introduced features that allow content creators to upload content in an aspect ratio of 9:16 on Instagram. The content that is uploaded in the form of Instagram stories disappears right after the competition of 24 hours but it has gained unmatched popularity since its inception. People just love to watch the content in the form of stories on Instagram as it appears on their Instagram profiles.
The story content mainly gets more user attention plus it helps your drive more engagement on your content as it is an instant way of getting interaction and responses from your audience. The length of content that is to be uploaded in the form of an Instagram story can be from 7 to 15 seconds long. Also, this feature comes with a wide range of interactive editing tools and features that make your content even more attractive and engaging. You can create the story content in either dimension you want and you can enhance the grace of it by adding filters, emojis, and relevant stickers on it. Gain more Instagram followers is another powerful way of getting more traffic to your story content.
How to use Instagram stories to grow your business?
There are many ways in which an Instagram story feature can be effectively used to boost the growth of your business but you only need to know the right tactics to do so.
1. Create compelling content
The content of your Instagram profile plays a vital role in making you successful on this platform no matter which feature you are choosing to upload your content. you should be very focused while creating the content for your story content because it is going to act as a digital storefront for your brand. Also, it is going to be visible in front of every single follower of your brand. Make sure the content you choose should have a strong resonance with the image and identity of your brand and it should be compelling enough to grab the attention of your audience.
2. Make the first few seconds count
The first few seconds of your story content are extremely important and after watching them the audience is going to decide whether they need to stay on your story content or not. When you integrate an engaging factor in your content it means that you will be successfully grabbing the attention of your audience till the end of your content.
You must add some interesting elements at the beginning of your story content that keeps them watching by making them curious about it.
3. Use the right hashtags
Hashtags are also a very powerful way of enhancing the effectiveness of your story content. You must incorporate the right hashtags strategy while creating the story content on your Instagram account. Make sure the hashtags you choose should be having strong relevance to the image of your brand. When you add relevant hashtags to your story content, the Instagram algorithm starts promoting your content everywhere in the relevant searched and explored pages. Hence, your content will be called out as well wherever that specific hashtag will be searched on Instagram. In this way, you start getting more traffic on your profile as it appears in multiple places at the same time.
4. Keep a consistent look
When you are creating content for the promotion of your brand consistency and symmetry matter a lot in your content. All of your posts should be having strong resonance with the overall content of your Instagram profile and all of them should be giving a uniform and sequenced look. It not only boosts the level of engagement but also presents a professional-looking image of your brand.
So, after reading this blog completely, you all know about utilizing the Instagram story feature to its fullest potential. You must consider all the above-mentioned points every time you are going to use this feature. It will help you get more visibility and build a strong image of your brand on this competitive platform.
Hope you find it informative and helpful. If you have anything else to ask, feel free to write me in the comment section below: