Let’s talk about freelance writers. Who are these people, and what do they do? Many people know that freelance writers create texts, images, and even 2D animation, and fill websites with content. But anyone can write a text! What’s so hard about typing letters and putting them into words? It seems that everything is simple. The staffing agency owners think: “Why should I hire a freelance writer and pay him money? I can write the text myself. But is it true?
Why staffing agencies need freelance writers with academic writing skills
The demand for freelance writing services has been growing across various industries. According to a report by Statista, the global content marketing industry was valued at $63 billion in 2022 and is expected to reach $107.5 billion by 2026, indicating significant demand for freelance writers who create content for marketing purposes.
The fact is that the main task of a freelance writer is to create marketing texts. It should be not just a set of letters but a selling, readable, and unique text. To do this, the freelance writer does a lot of work:
- Thoroughly researches the topic. To write quality content, the freelance writer must immerse himself in your business, review expert materials, understand customers’ desires, and outline the portrait of the website’s target audience.
- Uses marketing techniques and tricks. This information is publicly available, but each specialist applies the knowledge in a different way and has a unique writing style.
- Performs proofreading of texts. Here we are talking not only about literacy, though a good freelance writer knows his language very well, but also about the removal of unnecessary trash words and phrases, which only clutter the text and draw the user’s attention away from the main thing.
A competent freelance writer can advertise your services, help promote the brand, and improve the staffing agency’s image. Can you cope with these tasks yourself? Not likely.
What a staffing agency gets when it collaborates with a freelance writer
Paying a freelance writer or essay writing service is an investment in the future of your staffing agency that will eventually begin to pay off. First, when you assign a job to a freelance writer, you entrust it to a specialist.
You can find some in-house copywriters who will write texts for pennies. But will they be high quality and unique? That’s not for sure. And a professional freelance writer knows how to write an attractive headline that grabs attention and how to convince and motivate a potential client to react in the way you want. After all, when your car breaks down, you go straight to the car service to have the work done by an expert. This is the same situation with copywriting.
It seems easy to write a text, especially with AI, such as AI text generators, but it takes a lot of time, especially if you have no experience in this field. Imagine spending a whole day on a text and not liking the result. So much effort was wasted! An experienced freelance writer knows how to fill your staffing agency website with suitable content. He or she has certain skills and abilities which will allow him or her to cope with the task much faster and better.
Freelance writers often invest in their professional development. According to a survey by the Editorial Freelancers Association (EFA), 84% of freelance writers reported engaging in professional development activities, such as attending workshops, taking courses, or participating in webinars. This demonstrates that freelance writers proactively improve their skills and stay updated with industry trends.
Agency’s image improvement in the eyes of customers and competitors
If the content on the staffing agency website is of poor quality (with grammatical errors, repetitions, and poor usage of keywords), it will lower the credibility of your brand. The website should not only be user-friendly and have a luxurious design – the text content should also match it. After all, even the most beautiful staffing agency website cannot attract the target audience and make occasional visitors to your clients if it has template text.
Increased website traffic
When writing content, it is also important to consider the rules of SEO copywriting, which you most likely do not have the slightest idea about. But a freelance writer knows content promotion techniques and successfully applies them. Thanks to this, the texts on your staffing agency website will be correctly optimized for search engines, which means that you can get high positions for the requests entered by potential customers. In the long term, this will help increase website traffic and attract new clients.
Collaborating with freelance writers requires effective communication, clear expectations, and proper contract management to ensure a successful partnership. Choosing a freelance writer, you get:
- Expanded talent pool
- Flexibility and scalability
- Specialized expertise
- Access to fresh ideas and perspectives
- Increased business agility
Building and maintaining positive relationships with freelance writers can lead to long-term collaborations and mutual benefits for both the staffing agency and the freelance writers involved.